The funding for a more coordinated industry promotion effort would come from pooling one penny from every CMU sold in the United States.

The vote to approve the CMU Checkoff may happen in late 2019. Every manufacturer who makes concrete block would be eligible to register to participate in a referendum.

The management of the funds and decisions on programs would be by a Board consisting of 15-25 CMU manufacturers which must include reps from all regions of the U.S., all sizes of companies, and supported by input from suppliers and masonry contractors. No company can have more than 2 reps.