The CMU Checkoff can fund education, research and promotion programs but one size won’t fit all. At least half the funds will be spent at the direction of each region, with the balance focused on programs that may benefit more than one area and leverage the checkoff resources. While different needs have been identified for different regions, there has also been considerable common threads across all regions, including:

• Improve masonry inclusion in college and university programs

o Increased instruction through masonry-focused curriculum programs

o Improved masonry research investments

• Increase the visibility of masonry solutions through regional and national marketing campaigns
• Expand education and outreach efforts to practicing engineers, architects, designers and general contractors, with a potential focus on young professionals
• Energize industry workforce development efforts to ensure stable supply of trained masons
• Support innovation and new technologies that will make installation easier and faster while reducing the cost of construction.