In 2008, Americans ate just two pounds of mangos a year. That same year, the national mango checkoff was established, and leaders began to invest in programs that researched the nutritional benefit of mangos.
Research results were then used in a national advertising campaign that enticed consumers with chef-inspired recipes, health facts and inspirational images of mangos. Fast forward to 2019 and consumers now eat nearly six pounds of mangos a year, almost a threefold jump from before the checkoff existed.
Learn more about the National Mango Board and mango checkoff work driving profit opportunities for producers.