CMU Checkoff Kickoff Set for Feb. 14th in Orlando, FL
Now that this grassroots lobbying effort has come to fruition after years of industry rallying, what does it mean for the industry and concrete block manufacturers? The key take-away is that a well-funded, properly planned, and carefully monitored program can create product awareness, business opportunities, and product sales for all producers.
The industry witnessed President Trump sign the Concrete Masonry Products Research, Education and Promotion Act into law back on October 5, 2018. The Act authorizes a commodity checkoff program that could generate the funding necessary for our industry to successfully implement, develop and manage programs needed to grow market share in today’s competitive construction environment.
Speaker William Watson (right) will lead a Commodity Checkoff Round Table. The General Session will be followed by Regional Breakout Sessions for Regions I through V. Watson is organizer of the Commodity Roundtable, an informal group of agriculture promotion group CEOs and Executive Directors who come together to solve issues facing their respective research and promotion boards. He has been with the Commodity Roundtable since its inception, in 2003.
|1:30 pm — 5:00 pm||CMU Checkoff Town Hall (Open to all industry representatives)||Grand Ballroom 4|
|5:30 pm — 6:30 pm||Industry Reception||Pool Deck/Grand Ballroom Foyer|