The CMU Checkoff:

Our time to win back and build new markets.

For ten years leaders in our industry have been working to create the CMU Checkoff, a national program created for producers by producers. The sole objective for the national checkoff is to increase demand for block masonry.

For too long we have been a fragmented industry, while our competitors have worked together to chip away at markets and customers previously dominated by block producers. But no more. Our CMU Checkoff will let us work together to win back lost market share, build new demand, research new product and installation technologies and make masonry the preferred building material.

We can’t afford to wait any longer to come together and win together.

VIRTUAL REGIONAL MEETINGS

Online sessions provide opportunity to have open, transparent discussion

Why a CMU Checkoff?

The CMU Checkoff – a program created for producers, by producers

COMpetitive Checkoffs:

How softwood lumber producers gained an additional $2.4 billion in revenue

Imagine the possibilities if we can bring the resilience of concrete masonry to the world.

Safe,
Resilient Communities

Concrete masonry can reduce the devastation of disasters and help communities, businesses and people recover more quickly.

Empowered & Efficient Design

Imagine the possibilities with a checkoff funding training and education and developing new tools and resources.

Growth and Profitability

A checkoff will fund research of new technologies that will benefit all of concrete masonry.

The benefits of concrete masonry construction are unparalleled.

But in a world where not just technology can shift seemingly overnight, the same is true for consumer perceptions and attitudes. And in turn, market share can and has declined for our products.

This ever-changing landscape creates the need for ongoing research and promotion of concrete masonry that no one company has the time or resources to invest in. That's where an industry-funded checkoff comes in.

Become a champion.

Lend your support and influence as we work towards our goal.