About Checkoffs

A Checkoff is a national industry-wide, coordinated and continuous program of research, promotion, and education to support specific generic products.

Why a Checkoff?

Simply put? To drive concrete masonry forward. What makes a checkoff successful and impactful is the support and benefit of the entire industry base.

Creating our Checkoff

Since 2010, industry leaders have been participating in a careful analysis of checkoff programs, including the successes and challenges of other industries that have pursued and implemented them. Now its time to move foward.