For too long we have been a fragmented industry, while our competitors have worked together to chip away at markets and customers previously dominated by block producers. But no more.
Our CMU Checkoff will let us work together to win back lost market share, build new demand, research new product and installation technologies and make masonry the preferred building material.
But in a world where not just technology can shift seemingly overnight, the same is true for consumer perceptions and attitudes. And in turn, market share can and has declined for our products.
This ever-changing landscape creates the need for ongoing research and promotion of concrete masonry that no one company has the time or resources to invest in. That's where an industry-funded checkoff comes in.