History

The following section details a simple listing of milestones in the exploration and development of a Concrete Masonry Check-off program.

Spring 2009:

Concrete masonry and hardscape producers and masonry contractors first consider application of check-off programs to our industry.

Spring 2010:

The National Concrete Masonry Association membership allocates resources to investigate the concept further and establish program if supported across the industry.

October 2010:

Concrete masonry stakeholders recommend focusing the creation of a national check-off program for concrete masonry only and create a leadership team to facilitate the development process.

December 2010:

The concrete masonry check-off program leadership team hosted over 50 industry “champions” (including member and non-member producers of NCMA and state associations, state association executives, industry suppliers, masonry contractors, and others) to a meeting in Dallas to present a proposed program concept, discuss a game-plan to refine that concept, share it with the rest of the industry, and ultimately bring it to fruition.

I think that it is fair to say that our champions left Dallas with a 100% level of support," says Ogilvie, "believing that a Concrete Masonry Check-off Program is a tremendous opportunity to positively impact the short term and long term success of our industry.