The following section details a simple listing of milestones in the exploration and development of a Concrete Masonry Check-off program.
Concrete masonry and hardscape producers and masonry contractors first consider application of check-off programs to our industry.
The National Concrete Masonry Association membership allocates resources to investigate the concept further and establish program if supported across the industry.
Concrete masonry stakeholders recommend focusing the creation of a national check-off program for concrete masonry only and create a leadership team to facilitate the development process.
The concrete masonry check-off program leadership team hosted over 50 industry “champions” (including member and non-member producers of NCMA and state associations, state association executives, industry suppliers, masonry contractors, and others) to a meeting in Dallas to present a proposed program concept, discuss a game-plan to refine that concept, share it with the rest of the industry, and ultimately bring it to fruition.
I think that it is fair to say that our champions left Dallas with a 100% level of support," says Ogilvie, "believing that a Concrete Masonry Check-off Program is a tremendous opportunity to positively impact the short term and long term success of our industry.