The first step in the development of a Concrete Masonry Check-off program lies within the industry. Industry leaders participate in a careful analysis of check-off programs, including the successes and challenges of other industries that have pursued and implemented them.

The following section details a simple listing of milestones in the exploration and development of a Concrete Masonry Check-off program.

Check-off programs are designed to provide funding for product research, industry education and promotional campaigns. They cannot pay for lobbyists or other advocacy efforts which are considered to be the responsibility of the trade associations.